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《财富》:后盖茨时代的微软将走向何方？
[ 2008-6-22 23:59:00 | By: pololaGirl ]
 
北京时间6月21日《财富》文章指出，微软面对的问题不是找人接替比尔盖茨，盖茨退休已是板上钉钉的事。微软面临的问题是：发展、谷歌以及令人讨厌的苹果广告。

微软董事长比尔盖茨将从7月1日起正式退出公司的日常管理事务，这意味着一个时代的结束。

盖茨将就此步入人生的新阶段，做一名全职慈善家以及追求自己的兴趣爱好。

比尔·盖茨

没有了盖茨的微软也将迎来新的时代，盖茨的离开必然会给微软今后的发展带来许多大问题。软件巨人能否找到新的发展之路？鲍尔默和他带领的团队能否让公司的产品适应日新月异的网络世界？简单的说，没有盖茨领导的微软还能不能继续走下去呢？

有很多迹象表明，盖茨离开之后的微软可能会发生一些严重的问题。鲍尔默在今年春季带领微软提出收购雅虎的提案，现在看来这项计划已经彻底失败，而且将雅虎推到了竞争对手谷歌的怀抱。去年年初推出的最新版Windows系统即Vista也未能获得消费者和企业用户市场的认同。同时，软件行业的其他厂商要么开始用广告支持自己的产品，要么开始将产品作为网络服务出租。 而微软在这两个方面都还没有起步。

还有另一个竞争对手苹果。从iPod、iMac到iPhone，每一款产品都获得了市场的满堂彩。虽然苹果在美国电脑市场的份额比较小，但是增长速度却很快，据IDC公司称，它在第一季度在美国市场的份额已经从去年同期的5.1％增长到7.4％。更让微软紧张的是，它在电视上铺天盖地地做广告，将基于盖茨经营了33年之久的微软公司的最主要产品即Windows系统的个人电脑描述成一个失败者。对于许多消费者来说，微软就象是被Daily Show的撰稿人John Hodgman玩弄于股掌之间的一个小丑。

尽管存在着这么多的麻烦和问题，但是微软还是比以前更加强大了。看看它的最新财报吧。 据长期跟踪微软的华尔街分析师的平均预期显示，在刚刚结束的2008财年里，微软的营收将增长18％，纯利润可能增长27％。

从财力方面来看，微软仍占据着主动。从微软高管接受采访的情况来看，苹果公司做的那些广告已经让微软变得不那么自负了。 微软将在今年晚些时候发起一些Windows系统品牌重塑的宣传活动。那将是鲍尔默对苹果“Get a Mac”广告作出的回应。虽然雅虎已经拒绝了鲍尔默提出的475亿美元的收购要约，但是鲍尔默表示，他将竭尽全力建立一项堪与谷歌竞争的业务。虽然一向争强好胜的盖茨将离开公司了，但是鲍尔默强调说，没有盖茨的微软一样有闯劲。

实际上，后盖茨时代已经开始了。盖茨花了整整十年的时间来苦心培养接班人。他已经逐渐将微软的领导权过渡给他大学时的好友鲍尔默。盖茨在四年之前曾私下对鲍尔默说他想离开，他在两年前公开宣布了将于今年七月正式退休的计划。 他在最近几年一直在说：“我已经是微软的第二号人物了。 我不再是微软的决策者。”


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